Strategic Marketing

Strategic Marketing

The art of selling

I’ve been working in the industry for over 10 years. Over that time, I’ve noticed that most Realtor marketing is identical. There are the standard elements of photos, feature sheets, open houses, some online exposure through the listings brokerages’ website and possibly a virtual tour.

Did you know that over 90% of buyers want to view a virtual tour and only about 5% of Realtors have one created for the property?

While there have been some advancements in the past 10 years, the real estate industry is very passé when it comes to marketing techniques. And it’s no wonder. Most Realtors do not have a marketing background, so they look to other Realtors for ideas on messaging, layout and print materials, resulting in the same basic, expected communications.

The key goal with any listing is to maximize the visibility of the property, because when more people see your property, the higher the price you’re likely to garner.

I believe today’s buyer is different than in the past. Their needs, lifestyles and research methods have evolved.

 

Traditional real estate marketing is out-dated. I believe in a Lifestyle First approach.

 

I look at the ideal market segment for each property and devise a strategy based on who I believe will buy that home. Depending on the property, that could mean more of a push through targeted digital channels, including Google AdWords, Facebook or LinkedIn Ads versus a traditional print campaign. Because buyers are buying a ‘lifestyle’, I want to highlight the key elements of a home and neighbourhood that will appeal specifically to them.

It’s a sophisticated marketing approach that has been earning our sellers top dollar in a stale marketing environment. It’s fresh, different and is what today’s buyers respond to.

If you’re interested in learning more about my modern approach to marketing, contact me.

Staging Sells

BUYERS MAKE THEIR BUYING DECISIONS WITHIN MINUTES OF ENTERING A HOME

Emotions sell. What buyers see in photos and in person not only drives their interest in the decision to make an offer, but is also a factor in how much they will offer. These days, selling a home is much more than just the physical elements of a property. It’s just one part of an entire lifestyle that you are selling to prospective buyers.

Before

After

WHAT I DO DIFFERENTLY WITH STAGING AND WHY IT WORKS

My staging is different from what you can expect in the rest of the market.

  • It’s not just the same, expected furniture (that was used everywhere).
  • It’s not about using some furniture that still has price tags on it
  • It’s not about setting the dinner table
  • It’s not lifeless, neutral & bland

I actually don’t want your home to look staged – it should reflect a cool, aspirational, lived-in and comfortable space.

Before

After

WITH SO MANY HOMES BEING STAGED – HOW DOES YOURS STAND OUT?

With the popularity of home renovation shows, today’s buyers are more savvy than ever about why staging helps in selling a property. Which is why it is even more important to have a 100% customized plan to YOUR target buyer.

To do this I:

  • Research the neighbourhood,
  • The lifestyle
  • and the needs of what your aspirational buyer are.

Before

After

From here, I will work with my design team to develop a comprehensive plan to make your home shine in a multi-step process:

  • Assessing the current decor and what maximizes the space, highlight unique features
  • Suggesting minor repairs or cosmetic changes
  • Working with a professional stager to highlight each space in your home – from unique furniture and accessories to optimizing layout of each room
  • Creating a ‘WOW’ moment that is an emotional connection with your audience right from the listing photos

The entire process takes any guesswork out of your hands because we handle it from start to finish.

WHAT does staging mean?

It basically means making changes (either cosmetic or physical) to your space to make it more visually and emotionally appealing to buyers. How someone (you) ‘uses’ their home is different than how buyers expect to see a home.

Before

After

There are many different levels and degrees of staging. Ultimately it’s up to you to determine how much or how little you feel comfortable doing. We will work with you to find the best solution for you.

Before

After

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