MARKETING YOUR HOME

HOW DO I MARKET YOUR HOME? BY DOING THINGS DIFFERENTLY

Know what I have noticed since I have been in real estate? Most Realtor marketing is identical: Photos, an MLS listing, a feature sheet. These are essential first steps, but how will that make your home stand out? Marketing is all about exposure. We want to showcase your property to the most amount of buyers.

It’s not about what’s been done before, it’s about finding unique ways to stand out and tell others why your home should be their next home. It’s about building an emotional connection right from the moment they see your listing.

At SAGE, we break through all of the clutter with premium marketing materials that look and feel different from anything else in the market.

DIFFERENT MARKETING MATERIALS FOR DIFFERENT PROPERTIES

Your home is unique–let’s make sure it earns as much as it can

UNIQUE LISTINGS

With my creative team we create compelling listing copy (there’s no copy & paste here!)

KEY SELLING FEATURES

What key selling features of the home are best to highlight and how can create an emotional attachment

HOME STAGING

We’ll discuss a customized plan to best showcase your property to the ideal buyer

TARGET BUYER PERSON

First, after assessing your home, the neighbourhood and the amenities, I put together a target buyer persona built around their demographics, interests and how best to reach them

CUSTOM DESIGN

I’ll work with the SAGE Design Team to develop beautiful, cohesive materials featuring your property that will be used both online and offline

STRATEGIC MARKETING

I’ll determine the channels we’ll use to feature your property: from social media to print, when to host an open house and even the time we’ll accept offers. Questions? Let’s chat about the right marketing approach for you

THE ART OF SELLING

I’ve been working in the industry for over 16 years. Over that time, I’ve noticed that most Realtor marketing is identical. There are the standard elements of photos, feature sheets, open houses, some online exposure through the listings brokerages’ website and possibly a virtual tour.

Did you know that over 90% of buyers want to view a virtual tour and only about 5% of Realtors have one created for the property?

While there have been some advancements in the past 10 years, the real estate industry is very passé when it comes to marketing techniques. And it’s no wonder. Most Realtors do not have a marketing background, so they look to other Realtors for ideas on messaging, layout and print materials, resulting in the same basic, expected communications.

The key goal with any listing is to maximize the visibility of the property, because when more people see your property, the higher the price you’re likely to garner.

I believe today’s buyer is different than in the past. Their needs, lifestyles and research methods have evolved.

Traditional real estate marketing is out-dated. I believe in a Lifestyle First approach.

I look at the ideal market segment for each property and devise a strategy based on who I believe will buy that home. Depending on the property, that could mean more of a push through targeted digital channels, including Google AdWords, Facebook or LinkedIn Ads versus a traditional print campaign. Because buyers are buying a ‘lifestyle’, I want to highlight the key elements of a home and neighbourhood that will appeal specifically to them.

It’s a sophisticated marketing approach that has been earning our sellers top dollar in a stale marketing environment. It’s fresh, different and is what today’s buyers respond to.

If you’re interested in learning more about my modern approach to marketing, contact me.

STAGING SELLS

BUYERS MAKE THEIR BUYING DECISIONS WITHIN MINUTES OF ENTERING A HOME

Emotions sell. What buyers see in photos and in person not only drives their interest in the decision to make an offer, but is also a factor in how much they will offer. These days, selling a home is much more than just the physical elements of a property. It’s just one part of an entire lifestyle that you are selling to prospective buyers.

WHAT I DO DIFFERENTLY WITH STAGING AND WHY IT WORKS

My staging is different from what you can expect in the rest of the market

It’s not just the same, expected furniture (that was used everywhere)
It’s not about using some furniture that still has price tags on it
It’s not about setting the dinner table
It’s not lifeless, neutral & bland

I actually don’t want your home to look staged – it should reflect a cool, aspirational, lived-in and comfortable space.

WITH SO MANY HOMES BEING STAGED – HOW DOES YOURS STAND OUT?

With the popularity of home renovation shows, today’s buyers are more savvy than ever about why staging helps in selling a property. Which is why it is even more important to have a 100% customized plan to YOUR target buyer.

To do this I research:

The neighbourhood
The lifestyle
The needs of your aspirational buyer

From here, I will work with my design team to develop a comprehensive plan to make your home shine in a multi-step process:

Assessing the current decor and what maximizes the space, highlight unique features
Suggesting minor repairs or cosmetic changes
Working with a professional stager to highlight each space in your home – from unique furniture and accessories to optimizing layout of each room
Creating a ‘WOW’ moment that is an emotional connection with your audience right from the listing photos

The entire process takes any guesswork out of your hands because we handle it from start to finish.

WHAT DOES STAGING MEAN?

It basically means making changes (either cosmetic or physical) to your space to make it more visually and emotionally appealing to buyers. How someone (you) ‘uses’ their home is different than how buyers expect to see a home.

There are many different levels and degrees of staging. Ultimately it’s up to you to determine how much or how little you feel comfortable doing. We will work with you to find the best solution for you.

CAN’T GET ENOUGH OF THE BEFORE AND AFTERS?

Check out some amazing transformations we’ve done.

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