Selling A Home:
The Basics

As your realtor, my priority is to help you prepare your home for sale so that you receive the best possible price for your property. Using my unique 15-step plan, I will develop customized marketing strategies for your home, as well as leverage the connections of the Sage Real Estate  brand, to ensure we sell your home for the best price and as quickly as possible. By combining this service advantage with my strong reputation and proven sales track record, I am confident we will attract the best offers for your home. Thinking of selling your home? Below are some important things to consider…



In order to price your home properly we need to look at the current market conditions as well as what buyers are willing to pay for a home. Click here to contact us for a FREE home evaluation. You will be given an up-to-date assessment of what your home might sell for in the current marketplace.


A comparative market analysis (CMA) is an indicator of what today’s buyers are willing to pay for a home. As your realtor, I will prepare a comprehensive, comparative analysis for your home based on the most current market information and together, we will establish the best list price for your home.

The single most important decision you will make with me is determining the right asking price for your property. The benefits of pricing your property correctly include:

  • Faster selling time—the closer your price is to market value, the better your chance of selling it
  • A well-priced property can generate competing offers (subject to market conditions)
  • Other Realtors will be enthusiastic to show your property to their buyers



The real estate market is always changing and understanding current market conditions and how they can affect your position as a seller are essential. Let me share what’s actually happening in the market place vs. what the media might be saying. By staying up to date on the ever changing conditions I’m able to help you make the most informed decision. And making an informed decision means it will be a confident decision. Contact me to chat some more about this.



When a home comes on the market, there is a flurry of activity around it from other realtors and potential buyers. Timing is everything and leveraging early activity within the home selling process is essential. To do this, I have developed a unique step-by-step plan that will ensure you are getting the best exposure for your property as soon as we hit the market.



First impressions create lasting impressions and I want to help you ensure that your home makes the best possible impression on potential buyers. When we meet I will go over suggestions to ensure your house looks and appeals to our target market.



A professional home stager can highlight the best features of your home. A staged home helps buyers envision themselves in the house and can make an ordinary home look extraordinary. There are two main benefits of home staging: faster selling time and higher sales price for real estate. According to the National Association of Realtors, staged homes sold 80% quicker and for up to 11% more money than non-staged properties.




Sage is Toronto’s most philosophically and technologically advanced boutique brokerage. Period.


Sage Innovation


Innovation allows Sage to remain relevant. The company has been recognized locally, nationally, and internationally as a thought leader for its innovation and creativity. Even Apple Canada approached Sage to help them develop and instruct a training course for the iPad and iPhone in the real estate business.


Marketing That Clicks


Fresh thinking is required when it comes to selling homes today. Tech-savvy buyers are far more likely to click a mouse then pick up a phone to talk with an agent. In fact, over 87% of home buyers today start their search online. Sage makes it easy for them. With Sage’s industry-leading digital marketing team put to work on every single listing, qualified buyers see Sage listings online sooner and see them presented in an elegant, professional format. The result? Maximum marketplace exposure. More exposure equates to more money for Sage sellers. It’s that simple.


Marketing doesn’t stop online.


Proven traditional techniques are also employed: compelling print campaigns that generate buzz, open houses, canvassing of existing databases of potential buyers and working collaboratively with other agents to welcome their buyers into Sage listings.


The Sage Agent Advantage


Sage agents are uniquely qualified to sell Toronto homes. They are constantly learning. They are passionate. They are proud. A Sage agent works with Sellers and Buyers at every step of the selling or buying process, providing candid advice that allows clients to make informed decisions.


A Team Of Professionals


Standing behind every Sage agent is cast of talented professionals whose sole job is to provide them with support. Sage employs industry-leading graphic design and marketing professionals whose business it is to stay on top of marketing trends and tweak the Sage approach to ensure it remains ahead of the curve.


See How Some Sage Thinking Can Work For You.