I’ve been working in the industry for over 10 years. Over that time, I’ve noticed that most Realtor marketing is identical. There are the standard elements of photos, feature sheets, open houses, some online exposure through the listings brokerages’ website and possibly a virtual tour.
Did you know that over 90% of buyers want to view a virtual tour and only about 5% of Realtors have one created for the property?
While there have been some advancements in the past 10 years, the real estate industry is very passé when it comes to marketing techniques. And it’s no wonder. Most Realtors do not have a marketing background, so they look to other Realtors for ideas on messaging, layout and print materials, resulting in the same basic, expected communications.
The key goal with any listing is to maximize the visibility of the property, because when more people see your property, the higher the price you’re likely to garner.
I believe today’s buyer is different than in the past. Their needs, lifestyles and research methods have evolved.
Traditional real estate marketing is out-dated. I believe in a Lifestyle First approach.
I look at the ideal market segment for each property and devise a strategy based on who I believe will buy that home. Depending on the property, that could mean more of a push through targeted digital channels, including Google AdWords, Facebook or LinkedIn Ads versus a traditional print campaign. Because buyers are buying a ‘lifestyle’, I want to highlight the key elements of a home and neighbourhood that will appeal specifically to them.
It’s a sophisticated marketing approach that has been earning our sellers top dollar in a stale marketing environment. It’s fresh, different and is what today’s buyers respond to.
If you’re interested in learning more about my modern approach to marketing, contact me. In the quick moving Toronto market, first impressions are more important than ever. Click here to learn why you only have one chance to get it right.