Marketing: How to Impress

You Only Get One Chance At A First Impression.

 

We can’t stress enough how important a first impression is when selling your home. For someone to take a serious interest in your property, it needs to make an immediate impact on the buyer. You only have one shot.

 

We want your home to stand out from the rest. This means carefully prepping it for market to sell as quickly as possible.

 

Nowadays, the trend is toward moving into a home that doesn’t require a lot of work, so we’ve found that the more updated a home is, the higher the price it will secure. It also helps create desire for a property and speeds up selling time.

 

A little cash can go a long way.

 

A fresh coat of paint, a carpet clean, and some new light fixtures consistently offer big payoffs. Sometimes, simply rearranging your furniture or de-cluttering your basement can make all the difference. If, for any reason, the thought of preparing you home feels too stressful or overwhelming, there are always alternatives I can suggest to accommodate your budget. My goal is always to work collaboratively with you to sell your home.

 

Things to consider when preparing to sell a house (If you’re selling a condo, you can skip to <here>

 

Curb Appeal

Even if someone’s just driving by your home, they should want to come inside. Remember, the outside of your home is the first thing they’ll see, so make sure it’s in the best shape possible.

 

Green Thumb

Do you need to cut the lawn or de-weed the garden? Make sure the pathway in front of and leading up to your home is clear of snow, put away the dog toys or gardening tools, and plant some tasteful flowers near the entrance.

 

Bricks and Mortar

If the exterior of your house is falling apart or looks dated, a fresh coat of paint can make a substantial difference. If that seems too costly, adding some flower boxes, upgrading the window shutters, or painting the front door will help.

 

Scrub-a-dub

This may seem like a daunting task, but it doesn’t have to be. Renting a pressure washer is a great way to clean exteriors and windows.

 

Tip Top

Are the shingles on your roof aligned? When was the last time you repaired or updated the roof? Double check this and while you’re at it, make sure the eaves are clean.

 

Pretty Up Your Porch

Like a firm handshake, your porch can make a lasting first impression. If it’s welcoming, bright, and clean, you’re on the right path. Add a mat, some potted plants, and make sure it’s brightly lit at night.

 

Now that your potential buyers have made it past the front door, it’s time to sell them on your home’s personality. Here are a few things you can do to make sure it shines.

 

Less Is More

Now’s the time to streamline the magazines and books that have been taking up shelf space since you moved in. Those clothes you haven’t worn in years? Donate them. The more organized and spacious your home, the more attractive it will be.

 

Squeaky Clean

This may seem obvious, but everyone has a different definition of clean. If doing a deep clean on your own seems too overwhelming, we can suggest some companies to help you with this. No need to overdo it, but there’s nothing worse than a big carpet stain in the entranceway and dusty bookshelves. This is definitely the most cost effective way to help sell your home.

 

Scent Appeal

This is a big one, especially if you have animals. Keep things fresh by opening windows, and throw out any strong-smelling foods in the kitchen. If you do have pets, be extra attentive with the vacuum and litter box. Or consider sending them on a mini vacation while your home is being shown. There are some new great pet play care locations in the city that offer overnight accommodations for your furry friends.

 

Update The Paint

Research shows that rich, mid-tone neutrals make your home more inviting and feel more sophisticated. No need to worry about picking the exact colour, as part of our consultation we will offer some suggestions. Paint also has an amazing ability to clear most odours in a house or condo.

 

Mirror Mirror

If you live in a small space, mirrors are your best friend. Strategically place them in entryways and bathrooms to give the illusion of a larger space.

 

Don’t Get Personal

Buyers want to imagine themselves living in your space, and it’s almost impossible to do so when family photos and memorabilia are taking up every inch of your counter. Pack up personal items to ensure that your home is a blank canvas and don’t forget to cleverly conceal the boxes in a storage space or garage.

 

Lighten Up

Nothing screams “out of date” like old lighting fixtures and heavy drapes. If they were installed in the 80s or aren’t part of a mid-century modern aesthetic, replace them. Keep things simple, modern and bright. Ensure all fixtures have the highest wattage they can bear.

 

Kitchen Cachet

This room may be the most important when it comes to selling your home.

Make sure it’s spotless. Nothing is more unattractive than stains on your appliances and marks on your cupboards. Declutter. Remove anything personal and clear all countertops.

 

In Working Order

If your appliances make unpleasant sounds or need repair, remedy this as soon as possible.

 

The Details

Home improvements as small as a new kitchen faucet or an upgrade to modern hardware on your cabinets can make a dramatic impact.

 

Time for a Reno

This is a last resort. If something needs major work (like a bathroom), the minor investment may be worthwhile; otherwise, I don’t advise any major remodels.

 

When the time comes to put your house on the market, we will come and prepare a customized plan based on your comfort level, availability, and market strategy.

 

Need more tips and tricks to making your home a hot seller? Let’s chat about your property’s features and my previous work by contacting me here.

 

There are some common terms consistently used in the real estate market. Click here to get a clear definition of what date nights or ELFs are.